I stared at the “Unsubscribe” button for 10 minutes.
The email in my inbox was from the marketing guru everyone was talking about. The subject line: “Why Your Current Strategy Is Dead (And What’s Replacing It).”
My finger hovered over the mouse.
My current strategy was working. Slowly. Steadily. But working.
But this new approach promised 10x results in half the time.
Everyone in my network was talking about it. My competitors were switching. The Facebook groups were buzzing.
I felt like an idiot sticking with my “old” method.
Want to know what I did?
The Moment That Almost Destroyed Everything
I clicked the email.
“Email marketing is dying,” it started. “The future is micro-influencer partnerships.”
He had case studies. Screenshots. Testimonials from people making millions.
My email marketing was generating €50K per month. Consistent. Predictable. But… boring compared to his flashy results.
I opened a new tab and started researching influencer platforms.
I drafted emails to cancel my current campaigns.
I was 90% ready to blow up my entire system.
Then my phone rang.
The Call That Saved My Business
It was Marcus, my business partner.
“Jan, did you see that email from [guru]? About ditching email marketing?”
“Yeah, I’m actually considering—”
“Don’t,” he interrupted. “I know three people who followed his last ‘revolutionary’ strategy. They’re all broke now.”
“But the case studies—”
“Are from 18 months ago. Before everyone else tried the same thing.”
I hung up and closed the laptop.
But here’s the thing…
The Shiny Object Trap Almost Got Me
That night, I couldn’t sleep.
Every entrepreneur I knew was chasing the next big thing:
TikTok marketing. NFT launches. AI automation. Influencer partnerships.
Meanwhile, I was still sending emails like it was 2019.
I felt behind. Outdated. Like I was missing out.
The FOMO was eating me alive.
Are you following along?
Why Strategy Switching Is Entrepreneur Crack
Here’s what I realized as I lay there at 3am:
Switching strategies feels like progress.
New tools. New frameworks. New hope.
But it’s actually the opposite of progress.
Every time you switch, you restart at zero.
All the momentum you built? Gone.
All the data you collected? Worthless.
All the relationships you developed? Abandoned.
Starting over isn’t pivot genius.
It’s addiction disguised as ambition.
The Strategy Sticking Point
The next morning, I made a decision.
I would stick with email marketing for one full year.
No matter what new strategy emerged.
No matter what gurus promised.
No matter how behind I felt.
One year. No exceptions.
Want to know what happened?
The €200K Breakthrough
Month 3: My email list grew 40%. Month 6: Revenue hit €80K per month. Month 9: €120K per month. Month 12: €200K per month.
Not from switching strategies.
From getting really, really good at one strategy.
While my competitors were jumping from trend to trend, I was doubling down on fundamentals.
While they were learning new platforms, I was optimizing what worked.
While they were starting over, I was scaling up.
Why Most Entrepreneurs Stay Broke
You probably think the secret to success is finding the perfect strategy.
Most entrepreneurs believe this. And even if you don’t, here’s why most people get strategy completely backwards.
They confuse motion with progress.
They think changing tactics is the same as making progress.
They chase novelty instead of mastery.
But here’s the uncomfortable truth…
The Boring Strategy That Actually Works
Success isn’t about finding the magical new tactic.
It’s about picking something that works and refusing to quit.
Your strategy doesn’t need to be revolutionary.
It needs to be consistent.
The entrepreneur who sticks with email marketing for 3 years will destroy the entrepreneur who tries 12 different strategies in 3 years.
Not because email marketing is superior.
Because mastery beats novelty every single time.
The Strategy Sticking Framework
Here’s how to escape the switching trap:
Step 1: Pick Your Horse Choose one primary strategy. Not the newest. The one with the most evidence it works for businesses like yours.
Step 2: Set The Time Commitment
Minimum 12 months. No exceptions. Write it down. Tell someone who will hold you accountable.
Step 3: Ignore The Noise Unsubscribe from gurus who promise revolutionary new methods. Block the Facebook groups full of shiny object syndrome.
Step 4: Optimize Relentlessly Instead of switching strategies, switch variables within your strategy. Test headlines, not platforms.
The Truth About Overnight Success
Every “overnight success” you admire got there by doing the same boring thing for years.
While everyone else was chasing trends, they were building systems.
While everyone else was learning new tactics, they were perfecting old ones.
The market rewards consistency, not creativity.
Jan
