Mails about Rebellion
For entrepreneurs, the slightly unhinged, and anyone crazy enough to think they can make the world better: No bullshit. No conventional wisdom. Just what's actually working right now. The game has changed. Society's playbook is broken.
I asked Claude to destroy my business
I asked Claude to be my competitor. Then I asked it to tell me how to destroy my business. What it said made me €43,000. Fair? Last week. 3 AM. Can’t sleep because Marcus (my competitor) is crushing me. His SEO is better. His content gets more engagement. His positioning is sharper. I’m scrolling through his website for the 47th time when I think: “What if I just… asked Claude to BE him?” So I did. I copied all his content. Every blog post. Every landing page. Every social post from 6 months....
How Reddit kids accidentally solved my €200K content problem
€200K in revenue. 47 pieces of viral content. 127% increase in email engagement. All from browsing Reddit at 2:47 AM instead of working. Fair? Can you believe this shit? Most entrepreneurs are recycling the same tired business advice while I'm stealing story ideas from internet kids and turning them into six-figure content strategies. Let me show you exactly how... Here's the thing... I was deep in a Reddit rabbit hole when I stumbled across something that changed everything. A content...
My LinkedIn post got 50K views (and I felt like shit about it)
My LinkedIn post hit 50,000 views. You’d think I’d be celebrating, right? Instead, I felt like shit. Here’s why: I opened my analytics and saw something that made my stomach drop. 50,000 post views. 847 profile visits. That’s a 0.3% profile visit rate. Fair? For context, my worst-performing posts usually hit 3-4%. My best ones? 8-12%. This viral post? Complete failure disguised as success. It’s like that nightmare where all the ‘#1 Dad’ mugs in the world suddenly show real rankings. Imagine...
The copycat who accidentally made me rich
Someone stole my €10 idea. Can you believe this shit? This guy literally copy-pasted my entire email sequence. Word for word. Even kept my damn typos. My ADHD brain went into hyperfocus mode. You know that feeling? When someone wrongs you and suddenly you can focus for 14 hours straight on planning their destruction? Yeah. That happened. I spent €12,000 on spy tools, content creation, and competitive research trying to out-smart this bastard. Here's the thing... Most people would just shrug...
Everyone thinks I'm an SEO expert (but I just saved a client €57 per lead)
I landed in Cyprus last Saturday after three months in Berlin. (that's why iI am late this week) The first thing my neighbor said: "Jan! The SEO guy is back!" The second thing my business partner said: "How were the email marketing conferences?" The third thing my assistant said: "Ready to get back to those keyword strategies?" I just smiled and nodded. Because none of them have any idea what I actually do for a living. Want to know the truth? The Call That Revealed Everything This morning,...
How chasing a copycat destroyed my voice
I was staring at my competitor’s latest blog post. The headline. The opening hook. The three-point framework. Even the damn conclusion. It was my content. Word for word. Structure for structure. This guy had literally copy-pasted my AI-generated blog post, changed a few names, and published it as his own. My first thought? I’ll show him. My second thought? I’ll out-AI this bastard so hard he’ll never keep up. That decision cost me €12,000 and nearly destroyed my business. Want to know how?...
I almost threw away €200K because of this one email
I stared at the “Unsubscribe” button for 10 minutes. The email in my inbox was from the marketing guru everyone was talking about. The subject line: “Why Your Current Strategy Is Dead (And What’s Replacing It).” My finger hovered over the mouse. My current strategy was working. Slowly. Steadily. But working. But this new approach promised 10x results in half the time. Everyone in my network was talking about it. My competitors were switching. The Facebook groups were buzzing. I felt like an...
Facebook accidentally gave me my competitor's entire playbook
It was 2am in Cyprus. I couldn't sleep. My competitor had just launched a campaign that was destroying us. Their ads were everywhere, converting like crazy, and I had no idea what they were doing differently. So I did what any desperate entrepreneur does at 2am. I opened Facebook and typed their company name into the Ad Library. What I saw made me sick to my stomach. Are you following along? The 7-Year Playbook Sitting In Plain Sight There it was. Every single ad they'd run since 2017. Not...
I closed a €50K deal while coughing up my lungs
You probably think showing weakness to prospects kills deals. Most successful entrepreneurs believe this. And even if you don't, here's why most people get vulnerability completely backwards. Let me tell you what happened when I broke every rule in the book. I'm in Berlin. Which means I have corona. It's always the same pattern. The moment I step foot in this city, my immune system waves a white flag and surrenders. So here I am, propped up in bed in my Neukölln apartment, throat on fire,...
I rejected a €50,000 client (and they begged me to reconsider)
I said no. Not because I was too busy. Not because the money wasn’t good. Not because I didn’t like the work. I said no because something about the conversation felt wrong. The potential client was offering me €50,000 for a three-month project. “But Jan,” my business partner said after I hung up, “that’s more than we made last quarter. Are you insane?” Maybe I was. But three weeks later, that same client called back. “I’ve been thinking about what you said,” he started. “About not being the...
For entrepreneurs, the slightly unhinged, and anyone crazy enough to think they can make the world better: No bullshit. No conventional wisdom. Just what's actually working right now. The game has changed. Society's playbook is broken.