Someone stole my €10 idea.
Can you believe this shit?
This guy literally copy-pasted my entire email sequence. Word for word. Even kept my damn typos.
My ADHD brain went into hyperfocus mode.
You know that feeling? When someone wrongs you and suddenly you can focus for 14 hours straight on planning their destruction?
Yeah. That happened.
I spent €12,000 on spy tools, content creation, and competitive research trying to out-smart this bastard.
Here's the thing...
Most people would just shrug it off. "Imitation is flattery," they'd say.
Fair?
But here's what I discovered during my €12,000 revenge spiral - and why my ADHD "flaw" might actually be a superpower:
The accidental discovery:
While stalking my competitor for weeks (healthy, I know), I noticed something weird.
Every time he copied my content, his engagement dropped.
Not because his audience was different. Because he was missing the context.
The stories behind the strategies. The failures that led to the frameworks. The punk rock attitude that made it all work.
He was copying the surface, missing the soul.
That's when it hit me...
What if I could weaponize this?
The Copycat Trap Theory(Still testing this)
• Step 1: The Bait Content I started deliberately publishing incomplete strategies:
- Headlines that work for my voice but not others
- Frameworks missing the crucial context
- Stories without the real emotional core
• Step 2: The ADHD Observation Mode My scattered brain is actually perfect for pattern recognition:
- I notice when someone copies within hours
- I track what they change (and what they miss)
- I document what fails when taken out of context
• Step 3: The Context Reveal Then I publish the "complete" version with:
- The missing emotional context
- Why it works for punk-adhd entrepreneurs specifically
- The backstory that makes it authentic
Here's what I'm learning:
Your authentic voice isn't just marketing positioning.
It's copyright protection.
The uncomfortable truth...
You can copy someone's words. You can't copy their lived experience.
You can steal someone's framework. You can't steal their 11 failed companies and punk rock attitude.
The real discovery:
That €12,000 I spent on revenge tools?
Waste of money.
The real competitive advantage was already in my head:
My stories. My failures. My weird ADHD brain that connects dots differently.
Question for you:
What if instead of trying to prevent copycats, we made ourselves impossible to copy?
Not through legal threats or watermarks.
But through being so authentically us that any copy feels like a cheap knockoff?
The framework I'm testing:
- Share your real process (including the messy parts)
- Tell the stories behind the strategies
- Let copycats have the surface-level stuff
- Keep the soul for yourself and people who get it
Bottom line:
They can copy what you do. They can't copy who you are.
Want to test this together?
I'm documenting this whole "copycat trap" experiment as I go.
Reply "AUTHENTIC" and I'll add you to my brain dump list.
No course. No system. Just raw observations from someone figuring this out in real time.
Fair?
Jan
