Mails about Rebellion
For entrepreneurs, the slightly unhinged, and anyone crazy enough to think they can make the world better: No bullshit. No conventional wisdom. Just what's actually working right now. The game has changed. Society's playbook is broken.
I made €400K from SEO and felt more trapped than when I was broke
I wanted to hang up mid-sentence and never take another SEO call again. The startup founder was explaining their "revolutionary" approach to customer acquisition for the third time. I'd stopped listening after the first minute. Instead, I was staring at the same PowerPoint template I'd used for 200+ client presentations: Slide 1: SEO Audit Results Slide 2: Keyword Opportunities Slide 3: Technical Recommendations Slide 4: Timeline & Investment The same fucking presentation. Again. My cursor...
Why my audience stopped giving a shit about my content
You’re saying the right things. Using the right tone. Following the rules. And still—no one cares. Dead-behind-the-eyes, scroll-past-without-reading, completely-fucking-indifferent. I know because yesterday I caught myself mid-sentence during a client call, spouting the same vanilla bullshit I used to mock. “Well, you want to create content that resonates with your target demographic while maintaining professional credibility across all touchpoints…” I stopped. The client nodded politely....
The $400K business built on an audience of just 287 people
Last week, I met a founder who’s making $400,000 a year from an audience of 287 people. Not 28,700. Not 2,870. Just 287. “That’s impossible,” you’re thinking. “$1,394 per customer? What are they selling, luxury cars?” Nope. Online courses and consulting, just like thousands of others. The difference? While everyone else is screaming into the void trying to reach millions, she’s completely dominated a micro-audience. She doesn’t have followers. She has devotees. When she launches, her tiny...
I just sold $127,000 of a product that doesn't exist (and you can too)
Last month, I committed what most business “experts” would call entrepreneurial suicide. I stood on stage at a startup conference in Limassol and announced I was launching a new marketing program. I showed beautiful slides. I outlined the curriculum. I detailed the transformations clients would experience. Then came the Q&A. “When does the program start?” someone asked. “That depends on you,” I replied. “I haven’t built it yet.” The room went silent. I could see the confusion on their faces....
The 'Choose Your Own Adventure' marketing map our clients are obsessed with
I promised you the Anti-Funnel mapping template that's changing the game for rebellious brands. And unlike most marketing gurus who tease but never deliver, I'm a punk who keeps his promises. Last week, I laid out why traditional marketing funnels are dying. The linear "awareness → consideration → decision" model doesn't match how real humans actually make decisions. After sharing that email, my inbox exploded: "Can I see this Anti-Funnel template?" "How exactly do you map customer journeys...
Delete this E-Mail before reading
I just watched 12 people ignore a man on fire. Not literally on fire—but he might as well have been. This happened yesterday at a crowded coffee shop in Berlin. A man in a bright red jacket stood up and loudly asked if anyone could help him jump-start his car. (Would never happen in Cyprus 😀) Nobody looked up. Nobody responded. Everyone continued scrolling on their phones. He repeated his request, louder this time. Still nothing. Just the ambient sounds of coffee grinding and keyboards...
Why saying "we're not for you" makes better clients come running
I just turned down a potential €50,000 client. My team was shocked. My business partner called me insane. Even my mother asked if I was feeling okay. But it was one of the smartest decisions I've made this year. The prospect was a perfect fit on paper: big budget, urgent need, ready to start. But one red flag kept waving: they wanted us to follow "industry best practices" at every turn. Translation: They wanted us to be like everyone else. I politely explained we weren't the right fit and...
The AI-powered blueprint my client begged me to delete
I was in Rome last week presenting to a room of 7-figure entrepreneurs. As I prepared to share my “Forbidden Growth Blueprint,” the organizer pulled me aside. “Jan, are you sure about this? These people paid €5,000 to be here.” I nodded and walked onto the stage. 20 minutes in, something strange happened. The room went completely silent. No typing. No whispers. Just 27 successful entrepreneurs staring at me with a mix of horror and revelation. One woman in the front row – the founder of a...
My clients fired this agency
I had an awkward encounter at a conference yesterday. A marketing director pulled me aside. “Jan, I love what you’re doing. But I can’t tell anyone I’m talking to you.” “Why not?” I asked. “Because my boss hired the agency you replaced at ___. If he finds out I’m talking to the competition, I’m dead.” That’s when it hit me. The most powerful marketing in the world isn’t what your clients say about YOU. It’s what they say about who they fired BEFORE you. The Anti-Testimonial Strategy Every...
Polite marketing doesn’t move people.
Last week I sat in a meeting with a "successful" CEO. His website? Perfect. His funnel? State-of-the-art. His AI tools? Impressive. But his sales? In free fall. When I told him what his real problem was, he turned pale. Then angry. "Your marketing wants to please - not lead. It's too nice to move anyone." He threw me out. Three days later, he called and said: "You were right. Damn it." That meeting stuck with me. Not because I shocked him – but because I realized how widespread this problem...
For entrepreneurs, the slightly unhinged, and anyone crazy enough to think they can make the world better: No bullshit. No conventional wisdom. Just what's actually working right now. The game has changed. Society's playbook is broken.