I asked Claude to be my competitor.
Then I asked it to tell me how to destroy my business.
What it said made me €43,000.
Fair?
Last week. 3 AM. Can’t sleep because Marcus (my competitor) is crushing me.
His SEO is better. His content gets more engagement. His positioning is sharper.
I’m scrolling through his website for the 47th time when I think: “What if I just… asked Claude to BE him?”
So I did.
I copied all his content. Every blog post. Every landing page. Every social post from 6 months.
Fed it to Claude.
Then said: “You are Marcus now. I’m your competitor. How do you beat me?”
What came back:
“Your positioning is too broad. You say you help ‘entrepreneurs’ but Marcus says he helps ‘ADHD entrepreneurs.’ You’re competing with 10,000 people. He’s competing with 3.
Your pricing page has 8 options. His has 2. You’re making people think. He’s making them buy.
Your case studies show results. His show transformations. People buy emotions, not numbers.
You post daily. He posts 3x per week but every post has a story. Frequency ≠ Impact.”
I read this at 3:24 AM.
I felt sick.
Because it was 100% right.
Spent the next week fixing every single thing.
Result? €43K in new business.
From a conversation with an AI pretending to be someone else.
Can you believe this shit?
Here’s what nobody’s doing with Claude:
Everyone’s using it to write content.
“Make this better.” “Give me 10 ideas.” “Write this email.”
Boring.
You should be using Claude like a weapon.
Here’s 5 weird ways I’m using it that actually make money:
1. The Competitor Spy
What I do: Feed Claude all my competitor’s content. Make it roleplay as them. Ask it to attack me.
Takes 20 minutes. Worth thousands.
2. The Customer Fight Club
What I do: Create 5 different customer personas. Make them argue about my product.
“Sarah thinks it’s too expensive.” “Mike thinks it’s not comprehensive enough.” “Tom doesn’t trust the guarantee.”
Then I rebuild my sales page around what they say.
Conversion went from 4% to 11%.
3. The Pattern Detector
What I do: Feed Claude my last 30 business decisions. Ask it: “What patterns do you see? Where am I fucking up repeatedly?”
It told me I undercharge when I feel imposter syndrome. It told me I overdeliver to avoid conflict. It told me I say yes to prestigious projects that don’t make money.
Couldn’t unsee it after that.
Fixed 3 patterns. Revenue up 32%.
4. The Brand Test Lab
What I do: Ask Claude to create 3 completely different brand positions. Test them with small audiences. Steal what works.
My real brand: “Professional content strategist” Test brand: “The ADHD Content Anarchist”
Test brand got 3x more engagement.
So I slowly became the test brand.
€89K in new business from that repositioning.
5. The Idea Archeology
What I do: Dump all my random notes into Claude. Every voice memo. Every half-finished idea.
Ask it: “What’s hidden in here that I forgot about?”
It found a course I was 70% done with. Completely forgot about it.
Finished it in 2 weeks. Made €28K.
The course already existed. I just couldn’t see it.
Total from these 5 weird tricks?
€171K over 4 months.
Not from using AI to write content.
From using AI to think different.
Fair?
Here’s what you should do:
Pick ONE of these 5.
Try it this week.
The competitor roleplay takes 30 minutes. The customer fight club takes 45 minutes. The pattern detector takes 20 minutes. The brand test takes 2 hours. The idea archeology takes 15 minutes.
Don’t overthink it.
Just fucking do it.
Everyone else is asking AI to make them sound smarter.
You should ask it to show you where you’re being stupid.
That’s the difference.
Jan
P.S. If you try any of this and something weird happens, reply and tell me. I collect strange AI use cases.
P.P.S. Yes I used Claude to help write this. But the €171K? That was me using Claude weird, not Claude using me normal.
The tool doesn’t matter. How you use it does.
